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Autofocus for reliably precise image results

Using state-of-the-art autofocus technologies, Sony ensures reliably precise autofocus performance with its G Master Lens to ensure the best possible image results.

Operation optimized for photographers +amp; filmmakers

All G Master Lens have been developed for both photographers and filmmakers and this hybrid approach is also reflected in their operation.
In addition to customizable function buttons and soft focus rings, most GM Lens also have a manual aperture ring.

Learn more about G Master Lens

We took a closer look at some G Master Lens - you can find the corresponding blog posts (including hands-on review videos) here:

On December 19, 2022, we talked to Christian Laxander in detail about the topic "Sony G Master Lens" and answered many different questions from the live chat.

From comparison images of the new GM lenses, to how the autofocus works and lens recommendations, everything is included here!

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Buy an Alpha camera and get €100 off up to three selected Sony lenses.

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Blog article from Sony

Sony 85mm f/1.4 GM II - new standards for portrait photography?

85mm fixed focal lengths with f/1.4 aperture for Sony FE mount. There are already a few of these. And now there's another one, but not just any one, but one that is set to set new standards: The new 85mm f/1.4 GM II. Find out what this lens can do and, above all, how it compares to its predecessor in this blog post with video.

read now!

Sony - The Choice for Landscape

Are you still looking for the perfect equipment for breathtaking landscape shots? Then Sony is the answer! With its Alpha cameras and G, as well as G-Master lenses, you can set new standards in landscape photography. Unleash your creativity and experience unparalleled image quality.

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With Sony cameras + lenses to the portrait master

Looking for the perfect equipment for stunning portraits? Then Sony is the answer! With their Alpha cameras and G, as well as G-Master lenses, you can set new standards in portrait photography. Unleash your creativity and experience unparalleled image quality.

read more

The new Sony 24-50mm f/4 - standard or premium?

A new 24-50mm, yes, that's right: 24-50 with f/2.8 aperture. To be honest, we didn't expect Sony to launch such a lens on the market. We took a look at the new lens. You can find out what it can do compared to the many other standard zooms from Sony in this blog post with video.

Watch now!

The best portrait lenses 2023 - More than fixed focal lengths

The best portraits are taken with fixed focal lengths, aren't they? Our colleagues in the store always get lots of questions about photography, from cameras to accessories, everything is included but we also always discuss the best lenses with each other!

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Live-Talk: On safari in Botswana - with Lisa + Paul Hüttemann

Lisa and Paul Hüttemann talk about their trip to Botswana, the challenges of photographing in the wilderness and the journey of the pictures from the camera to the printed magazine.

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First test of the Sony 16-35mm f2.8 GM2 compared to the 16-35 GM1

The new Sony 16-35mm GM2 is here and sets new standards! It is lighter, sharper and even more compact than its predecessor! Therefore, we show you today the direct comparison of the two G-Master lenses and show whether an upgrade is worth it!

Read now

First test of the Sony 16-35mm f2.8 GM2 compared to the 16-35 GM1

The new Sony 16-35mm GM2 is here and sets new standards! It is lighter, sharper and even more compact than its predecessor! Therefore, we'll show you the direct comparison of the two G-Master lenses and tell you whether an upgrade is worth it!

Read now